This is the most important topic for course creators in the Christian business world. I believe we need to be talking about it more. I believe in it so strongly that we are going to make it the subject of several of our upcoming podcasts, as well as in live training.
So, we must market like Jesus if we are here to be salt and light for Christ in the world. If we are using all of the world's tactics for our marketing, then we have missed the communication somewhere. So, we want to go back to Jesus. He is the author and the finisher of our faith. We need to find out from him some of the ways that he expects us to market in the world. Or better yet some of the ways that modeled marketing for us with his message.
What Business Owners Can Learn from Jesus
What can we learn from him about how to market the message that he has given us today? Specifically, as it relates to serving the people in our course and coaching businesses. So today we're going to talk about five (5) ways that we can market like Jesus. If you are interested in reading more about it, you'll be interested to know that there are some books out there on this topic already.
One of them that I particularly have enjoyed reading is Darren Shearer's book Marketing Like Jesus 25 Strategies to Change The World. Another one is Marketplace Christian also by Darren Shearer. Then Henry Blackaby also has a great book on this. .
If you are interested in that free masterclass, head on over to MLJmasterclass.com and you can register for free. MLJ stands for Marketing like Jesus.
What Would Jesus Do for Business?
Start With Those Who Are Looking For A Solution. This is the first way that we can do our business like Jesus. Start with those who are looking for our solution. Jesus came to seek and save those who are lost.
Use Stories With Applications. The second way that we can market like Jesus is to use stories that have relevant applications. Jesus told stories over and over and over again. Telling the stories that carry lessons that we can teach to our people. Then they can have a better day, a better life, a better relationship, a better business, whatever it is that we're bringing to them.
Business Lessons from the Bible
To Not Deny Who You Are. Number three is to not deny who you are. Jesus was the son of God and he never claimed not to be that. It was against his nature to do that. As children of God, it is against our nature to deny that we are. So just like Jesus never denied his deity, we also should not deny our faith. We should not deny our heavenly father in our business.
Keep Your Message Simple. Number four the way that we can market like Jesus is by keeping our message simple. Jesus’ message was very simple. I am the way, I am the truth, I am the life you can't get to the father, but through me. It was a very, very simple message of salvation. The simpler you make your message, the easier it will be to understand.
How to Market like Jesus
Encourage people To Tell People About Their Experiences Finally, the last way that you can market your course or your coaching program like Jesus did is to encourage your people. Tell other people about their experiences. This is how the gospel was spread around the world. Jesus told them to go make disciples go and tell people what happened to you, go and tell them who it was, who changed your life.
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