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By Katie Hornor

What is Periscope?

What is Periscope?

Is it a fish? Is it a sub?

No, It's an app!

Periscope is a mobile app (free for iPhone and Android) owned by Twitter (as of March 2015) that links with your Twitter account to broadcast live-streaming video from your smart phone to your followers. It's apparently pretty popular as it was reported that over 1 million people downloaded the app within the first week it released and it is already competing with Facebook and Youtube for video viewing.

Para leer esto en Español, haz click aquí.

Periscope explained in everyday terms via handprintlegacy.com

How does Periscope work?

You can only broadcast a scope from your mobile device but there are desktop helps for viewing such as On Periscope.

Followers can select to get notifications whenever you start a scope and log in to watch you live, comment live and send you “hearts” to indicate they like what you are saying. The broadcasts are available on Periscope for 24 hours and then disappear, unless you have set your settings to save the video to your phone, in which case you can upload them to your site, or video sites like Vimeo or Youtube later.

You can choose to allow your location to be visible or not. You can also choose to broadcast to the public or to a specific group of followers. (Check out this post for important safety information.)

So what is so great about Periscope?

The main thing that makes this live streaming app so popular is the ability to interact with live comments that are seen right on the screen and can be answered by the broadcaster in real time.

How is Periscope being used?

It is primarily being used for in-the-moment broadcasting, random thoughts and discussions, and news. Although businesses are picking up on the popularity and learning to use it to their advantage as well.

Should I use Periscope for my blog or business?

I can't answer that question for you.

I think there are pluses and minuses, just as in every platform. Consider your short-term and long-term goals, your unique audience, etc. and evaluate the possibilities that Periscope could open for your business. If you do decide to use it, it is important to create a strategy for using it well to accomplish your goals.

Related articles of note: 

  • An in-depth how-to for using Periscope
5 Ways Periscope can you kicked out of Live Events, and How to Avoid it, via handprintlegacy.com

5 Ways Periscope Can Get You Kicked Out of Live Events (and How to be Sure it Doesn't Happen to You)

5 Safety Tips for Periscope Users, via handprintlegacy.com

5 Safety Tips for Periscope Users

A Guide to Professional Periscope Etiquette, via handprintlegacy.com

A Guide to Professional Periscope Etiquette (with Infographic)

9 Ways to Grow Your Brand with Periscope via handprintlegacy.com

9 Ways to Grow Your Brand with Periscope

6 Important Periscope Tips for Businesses (from a Customer's Point of View)

6 Important Periscope Tips for Businesses (from a Customer's Point of View)

Periscope explained in everyday terms via handprintlegacy.com

What is Periscope?

 

Filed Under: Social Media Tagged With: app, periscope, social media, tools

Katie Hornor

Most days you’ll find the founder of Handprint Legacy answering client emails or working on her next book in the front room of their 250 year old home in tropical Mexico. She’s an author, speaker, mindset and business strategy coach, homeschool Mom of 5, and the #CourseCreation expert behind SuccessfulOnlineCourses.com and TheCourseFormula.com helping Christian experts reach more people and make more money through courses and high ticket offers. Be sure to grab a copy of her FREE Course Creation Blueprint before you go.

Reader Interactions

Comments

  1. Emily says

    July 15, 2015 at 7:21 pm

    I was looking for a way to describe Periscope to a friend but you did it a way better job. Thank you and yes I shared so that she can read it and get started using the app herself.

  2. DebJ says

    September 5, 2015 at 11:21 pm

    I’m being brow beaten by friends, groups & social media to get on periscope. Here’s my problem: those who are most adamant are using the iPhone platform & it apparently works quite well for them. However,I’m using the Android platform & results may be different from iPhone user experiences. Not very flattering reviews.

    Since I’ve opted to wait for better performance on Android, I’ve been ostracized by many who feel I’m too old fashioned. Call me crazy, but if an app is craptastic, getting it for free doesn’t make it any less craptastic.

    ‘Tis all.

    • Katie says

      September 6, 2015 at 9:44 pm

      Deb, you really have to decide for yourself if the platform is a good way to reach your audience and meet your goals. Just because it is new and lots of people are finding success with it, does not mean you have to do it.

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