Today we're going to be diving into something that I think we don't put enough emphasis on in our course and coaching businesses. That is getting feedback and getting reviews when somebody finishes your program
or somebody finishes your coaching program. It's always best practice to follow up with them and get reviews and get referrals. Yet, we don't often do that. So, today I'm not going to be talking about referrals so much, but I am going to be talking about getting feedback.
I'm going to share 5 questions with you that you can use at the end of your course at the end of your coaching program, to be able to get that feedback from your people that will help you make the course better and
essentially give you testimonials as well.
Client Testimonials Examples
What was their biggest struggle before enrolling in the program? Number one is you want to ask them what was their biggest struggle before enrolling in the program?
So what we want to do is try to find out how our program has helped them, essentially where were you when you started? Because that's something that we can be able to share then it's gathering information but it’s also a potential share for other people considering the program to say, Hey, we've had people who were right here they were just like you, they were right here as well this was their struggle before enrolling in the program. So having that in your client or your student's own words is going to help you communicate that more effectively to folks enrolling the next time. So just leave it open-ended and ask them, what was your biggest struggle before enrolling in the program?
What is good testimonial?
The second question that you want to ask them is what changed for you because of this program? What changed for you because of this program? We want to find out what was the transformation process for them? Where were they when they started? But then what changed for them because of this program?
Because remember we're not selling videos and downloads and worksheets and coaching calls, we're selling a transformation. And so being able to hear from them in their own words, what changed? Is super, super important because that is the most powerful part of testimonials for your business.
Review and Recommendations for Business
That leads right into the third question, which is, can you describe for me what your life or your business is like now? So if you're teaching a business course, it's also going to have an impact on their life, right? Mainly because
you're making things faster, easier, less, stressful, more systematized whatever that is going to have a rollover effect into their life.
If you're teaching a life coaching course or you're teaching a skill, it could also have effects that roll
over into their business. So whatever is applicable for you here, according to what you teach and who your audience is, ask them to describe how their life or their business or their family or whatever it is that your course is helping them improve is like now and again leave this open-ended so you're getting this feedback in their own words that's, what's going to be most effective for you to be able to use that in the future to share with other folks.
How to Get Feedback from Clients
Question number four that you want to include when asking for testimonials for your business would be what would you say to someone who's on the fence about joining this program? The reason for this question is that you want to not
just know where they were and what changed for them and where they are now. You also want to hear in their words, how they would encourage somebody else in regards to joining the program. Again, their words are always going to be more effective than your words because they are your target market. So what would you say to somebody else who's on the fence?
5. Is there anything you would like to share?
Always end this kind of a questionnaire or conversation with, is there anything else you'd like to share? And the reason that we want to do this is that this opens up even more information to us it's almost like we were priming the pump with some of those first questions and once they begin to share and they begin to remember, and they begin to get into the emotion of how their life or their businesses changed because of your program.
In that last question. Anything else you'd like to share? A lot of times, this is where you will get the gold of the testimonial. This is where they will feel even freer most times to be able to share even more meaningful information with you about what this meant for them to be able to go through your course and
program and get this transformation or this experience.