What are you doing for self-development in your business? Self-education and continued personal development are the keys to growth and success. If you are listening to this podcast, you are someone who likes to invest in yourself.
So, today I'll be sharing several of my favorite business books that I believe everyone in business shoudl read and learn from. These are especially for believers in business, there are going to not only help you with your business, they're also going to feed your soul.
Launch by Jeff Walker
Jeff Walker and the book Launch have been significantly instrumental in the growth of our business over the last 2 to 3 years. The workshop that I went to in 2019 by Jeff Walker, is a pivot point and a change in the life, the history of our business, the people that we're impacting. Over the following few years, we have not only been able to double our business, but then triple and quadruple our business.
That's really the pivotal point where we began to see our business grow into what is now multiple 6 figures, and so I want to recommend to you this book Launch by Jeff Walker. Also, check out the link to his masterclass in our show notes. You need to register for that free class and at least give yourself the benefit of hearing what he has to say.
After twenty (20) plus years of launching in the online space, this man knows what he's talking about. The principles that he teaches, apply just as much today as they ever did and you're going to love it. It’s full of information, full of incredible insight. You want to especially dive into chapters about six, seven, and eight, where he's got actual templates of things that you can send to your people when you are getting ready to launch.
The Noticer by Andy Andrews
The Noticer by Andy Andrews, I read this for the first time several years ago and it totally changed my perspective. What's the premise of the book? It's a fictional book and it's all about a traveling guy with a suitcase. Who goes around to different places and has instrumental conversations with people who need to change a perspective in their life. What did it do for me in my business? It taught me more about doing business with people. Business is about the people we're in business with because of people we're in business to serve people.
It's people who purchase our services and products. There's a person on the end of every single one of those financial transactions, and the more perspective we can have about the other person's situation the better we can serve them. This book really, opened up my eyes, not only to the story that may be playing out on the other side of what I'm doing, but also about my legacy.
There's a quote that he says here at the end of one of these conversations that I just love “ There are generations yet unborn whose very lives will be shifted and shaped by the moves you make and the actions you take tonight and tomorrow and tomorrow night and the next day and the next”.
He's talking about that long-term legacy perspective that what you do now, doesn't just affect you what you do affects the people you serve absolutely the people that you touch
Know What You're For by Jeff Henderson
An honorable mention, here in the perspective catagory, would be the book Know What You're for by Jeff Henderson
This has also been hugely instrumental in targeting our marketing and our languaging towards the people that we serve. They don't want to know what you're selling, they want to know how you can help them. This book was really, helpful for us to be able to hone our languaging. It helped us speak more towards what our people are looking for and how we can be right there when they need it and serve them.
The Greatest Salesman in the World by Og Mandino
The main book that has been instrumental in the mindset shift in our business is The Greatest Salesman. It completely changed the way that we serve our people. I don't like the word sell, but the way that we serve our people. So, the way we make invitations to our programs has come through a little tiny, book.. It doesn't look like much, it doesn't feel like much. If you get it in your hand, it's only like half an inch thick. It's incredible even if you get it on audiobook,
It's a fictional story with life-applicable lessons that you can apply right now to your business. One of the things that I love most about this is that there's a series of readings that this man recommends that you do every day for a month. Then you move on to the second one and you read that one every day for a month.
Each of them has to do with renewing your mind around a certain area of your business. It has to do with sales, but it's all about how we serve our people. How we think about and serve our people is instrumental to sales. What are we believing when we serve our people?
The Marketplace Christian by Darren Shearer
The reason that I love The Marketplace Christian by Darren Sheer, especially for those of you who are believers in business, is that it goes through the spiritual gifts and how they can be applied in your business. So, he walks us through how to know what your spiritual gifts are and what those translate to in terms of the business world. He also looks at them in terms of the things that you are good at, in terms of knowing what you're not good at. So you should be finding people who can complement your weaknesses with their strengths to build an even stronger business and stronger testimony in the marketplace.
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