We are continuing our series about high ticket offers and courses with a look at online course marketing tips from my friend Dana at DavidNDana.com. Let's hear from Dana about how they have mastered successful launches of their course.
How Do You Successfully Market an Online Course?
We've always come from the mindset of giving. In fact, we gave, gave for so many years I think we were coined as the givers, not so much as the takers. So, there was a bit of a switch because a lot of our audience were expecting things for free from us. But, all of a sudden we have this high ticket coaching program. So now we needed to do some online course marketing.
Of course, you know, those aren't the people that we're necessarily going to dig into their pockets. Even though, they know, like, and trust us, they just wanted what we could give out for nothing.
Online Course Marketing Generously
So, we've had to incorporate a lot of giving in the launch so we did an email series where we did video training that we gave away for free to encourage people to try out the course, you know, just little tips and tidbits just to get their appetite really whet.
We did that and other times we've done other style relaunches. Let's say we have a masterclass that we've perfected. In fact, that's the model we're using right now. It's a free masterclass that's 60 minutes packed with information on what the course will do for them. Even if they don't buy the course or sign up for our programs, they have a blueprint that they can take away. By the end they will know exactly what they should be working on in their business.
What is the Best Way to Market Online?
For awhile, we were just using the email launches and those videos. We would put it out there and always had some folks sign up. But, I didn't feel the interaction. I just really love the masterclass. When we started that our coach was saying, “You know, you want to get to the place where you've got an evergreen webinar so that you can do that year-round.”
That sounded appealing. You don't have to have this huge buildup and it's exhausting. We though that would be great. But there's something about a live webinar and having the interaction. I love knowing that somebody's listening. It's like when you're leading worship.
It's been really hard during the pandemic to be doing that from my computer. I'm at my piano, right back here and I can't feel the people. But when you know folks are watching an exciting webinar, it changes everything.
How to Attract Students for Online Courses
When we first got started, we were totally focusing on the secular side of things and we didn't even focus on serving Christians which is now who we are serving. But, it becomes a thing where God has gifted you, something. He has gifted you in a way, and you're not supposed to keep that to yourself.
If it's going to help the body of Christ, in any way, we're giving God a disservice if we don't share it. So, when we started to really dig into what our gifts were and how we could share those with the world, we started doing it to glorify God. That's the key right there to glorify God. Instead of glorifying Dana or David we put ourselves in a whole different place where it became exciting to share and watch how God was going to use it.
That energy is attractive to people and we were able to serve our audience better, which helped attract more students.
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