Does onboarding matter? A lot of experts on course creation out there are not talking about we sort of have this idea in the marketplace today that is prevalent that once you make your sale, you're done. That is not the case at all if you want your students to become successful. You want to get them to the transformation and make them become royal fans that can give you those testimonials. So, they help to promote your course.
Part of your success long-term is going to be getting your people to the transformation. Then, getting their testimony is of how you have helped them make a change in their life or their business. So, to do that, you need to do these certain things after the sale is made. The relationship doesn't stop once they buy it has just begun.
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How Do You Onboard New Clients?
So, the first thing you need to do is to welcome them in. We hear buyer's remorse a lot. This is that oh my goodness what have I just done? Did I make the right decision?
We all begin to second guess things. Especially if that action is in contradiction to our current conditioning in life. If you have inspired them to make a change do something different, so they can get a different result. Then they are going to have this moment of uncertainty right after they buy.
You need to create a welcome that reassures them that they're in the right place. This is where you're supposed to be. You're exactly in the right place. We can't wait to dive in and get started with you. Just that welcome of making them feel safe and welcomed and loved and wanted is going to go a long way in the retention of your programs in diminishing those refund requests.
New Students to Digital Course Support
The second thing that you need to do after they buy is to make sure that they have a clear explanation of the next step or an overview of the path that's going to take them through the course of the transformation. This is important because we fear the things we don't understand.
When they join, you're taking away some of that uncertainty that makes it a fearful, new thing. You're able to give them the confidence to take that next step by laying it out here's what you do next. So, here's what will happen then. Here's how it will look as we move through the program and give them that clear path to the transformation.
Client Onboarding Process
Finally, the seventh thing that you need to do for your people after they buy is to let them know how they will know that they have reached the transformation. What happens to know that I've completed this course, is it when I complete the sixth module, or is it when I submit this form and earn my certificate?
Is it after we have a graduation call? Perhaps it is when I receive a certificate in the mail. Is it when I have turned in such and such a project? Let them know how they will know when they've reached the transformation when they have accomplished enough to have gotten the transformation that they signed up for you to get.
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