Have you done any market research? If you course isn't selling, it doesn't mean it isn't a good course. Sometimes, you just need to understand you audience better. Today, Karim Morato shows us the importance of understanding your target audience
Why is Market Research Important?
And that's how I started my journey and I realized you know I discovered the homeschool niche to be me being a homeschool mom, but not doing Spanish, but other subjects. So I knew how difficult is to try to figure out your kid's education and your own, especially when you don’t have the expertise. And I remember I started studying my marketing and studying the audience and studied what they needed. It was very challenging because as you can imagine I went from people dying to pay me to people that were like who are you? How much are your courses?
Packaging Your Course So Your Audience Wants It
It’s important to understand your market because I didn't know how to analyze the market. Then, I realized, well these parents need flexibility. These parents need something economical because they are homeschooling three to five kids and only one parent is working. So, after a lot of prayers, crying, and knocking my head on the wall wondering why it's not working. I was getting frustrated with going back and forth.
Until somebody told me, Hey, you know, your curriculum is excellent, but how is it that your audience wants the curriculum delivered? At first I thought, I am teaching Spanish to everyone. Everyone that wants to learn Spanish comes to me. Then I realized, no you have to be specific you have to niche your audience. I learned the hard way to focus on one audience and deliver according to their needs.
Creating a Course that Works for You and Your Audience
I decided set aside my high ticket products. Instead, I spent time, being in the trenches first with understanding my audience and understanding what they wanted. It was about really defining what I have so when I was ready to scale I was scaling something good. Then, I understood that I was trying to scale something that was broken before. I was very intentional in finding the right strategies, knowing my market, knowing what to do, and being coachable.
Yes, and I see when you find your sweet spot you understand your niche, your market, and then you say what is the lifestyle that I want? What is going to work for me? Because if you do something that only benefits the other side, you will resent the other side. You will resent your business so it took me a while to say okay, this is what I want.
Market Research and Successful Sales
I was able to align my vision, my core values with what my audience wanted, and the right audience. I am not going to be the program for someone who wants to learn through YouTube or just clicking something. No, I'm going to be the type of person that tracks parents that truly want their kids to be bilingual and they need something that they want the kids to consume every day and learn and fall in love with the culture because I believe languages are people.