Goal setting and planning is one of my favorite things because I'd love to have something to aim for. I don't know if you've ever taken archery, there's always something to aim at. Does that mean we hit it every time? Absolutely not, but we are more successful and do get closer when we aim, than if we just throw things up in the air and hope something sticks.
What is goal-setting and examples?
You've heard the term spaghetti marketing that's when we're just throwing things out there to see what happens. Some people have called it hope marketing. I believe that we should be having goals. I don't call them resolutions because I'm not holding myself to it. I'm not giving myself a grade on how well I do. Also, I'm not discounting or disqualifying myself in some way for not meeting a goal. But, a goal gives me something to focus on it gives me something to head towards, it gives me something to guide the activities guide the direction of what we're doing, especially here talking about our course businesses guiding that momentum through the year.
What is your goal-setting?
So let's talk about our goals for the year. We just had a planning day last week, where we set aside time to evaluate. We talked about it in episode 178, so go listen to that if you haven't already evaluated what went well this year? What didn't go well, what do I want to do differently?
Where did the most income revenue come from? Where did the most leads come from? What social media platforms are making a difference in our marketing? What is going well and what's not going well? It’s just taking stock of the truth of where we are right now to say, where do I want to go from here? What activities do I want to do from here? So one of the things that I always do as I'm looking to create goals is I keep that evaluation information handy because it's going to inform the decisions that I make on what I want to focus on and move forward towards.
How do I write a goal plan?
These are things that are important to me and to my business, especially concerning the goals that I'm making, the things that I am envisioning God to do in and through our business in the coming months because I do believe he is a God that puts visions into our heart so that he can speak them into existence in our life for our good and his glory. Then I will put in there my long-term goals these are like the 10-year visions this is where I see myself in 10 years. So I just put it in there in 10 years I see myself here and here and doing this and with this in our business with our family doing X, Y, and Z.
What is your vision for yourself? For your business? For your family? 10 years from now, if we were looking back, what would you say you have accomplished? I just put that in there, write the vision make it plain. So in doing that to keep it front and center of the long-term, this is where we're headed. Then I put in my definition of success and you're like, okay, Katie, what does this have to do with goals? A lot because your goal is needed to be in alignment with your definition of success it needs to be in alignment with the promises of God that you're claiming and believing in your life.
Goal Setting and Planning for Success
Check out these resources for getting you started planning a successful year!