Interested in how to do a profitable product launch online? Today, Laura Sharp-Waites shares lessons, insight, and encouragement she learned from launching her first course online.
How do I launch my first product?
You just need to launch, you know. You can make changes as you go, and you can get things in better order for each additional launch. But, I think a lot of people get stuck thinking that everything has to be perfect. That's coming from someone who always liked to have all the ducks in a row. It was a little challenging to launch without knowing that everything was perfect, but you know, it's so rewarding.
So just go ahead and do it.
Product Launch Strategy
The strategy I followed was pretty simple, but it hinged on providing value and a great experience for my audience.
You need to provide a quick win, that's the bonus right off the bat. The make sure to let people know what to expect. Welcome them in.
So, tell them, here's what to expect and here's what to do next is so important for that. That's their first impression.
I also did a section where I welcomed them to the program with a video and gave them a little brief run through of what we were going to go through. I also included how it was going to work and kind of set the tone and expectations for what a weekly meeting would look like. Also, how their homework or various actions would come out.
So, I greeted them in the videos and welcome them. Then, of course, I had some surprise bonuses waiting for them as soon as they got there.
Lessons from a Course Launch
A launch of course is an adventure. Do it in three days.
Wait, Uh, what?
But that is what works. It's was a crazy 3 days but it was well worth it. Done is better than perfect and I learned so much along the way.
So, I'm actually excited for the next time, because I know I've already got the workbooks planned. They may need a few minor tweaks, but pretty much the setup, the focus, the topic for each week, all of that is set in place. Also, I know I will not have near the stress moving forward with the next launch.
So, now I'm prepared for the next one. It's all about the mastery piece of being able to offer your course again and again, and get better at it.
It also means you don't have to recreate things next time. It won't be as difficult the next time. That's what makes it so much more exciting. You can focus on the process and not get lost in the details.
So, my biggest struggle in launching the program was knowing all the various pieces and how they connected. Coming from an education background, I'm always learning.
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Listen to the full episode with Katie Hornor and Laura Sharp-Waites here: