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Can Copywriting Increase Sales?
Jack was working for Microsoft, when on his 50th birthday, he decided he had had enough. As his boss was hanging up a “Happy Birthday Jack” sign in his office, Jack broke the news that he was quitting to become a full-time magician. Now, he was not half bad at magic but what made Jack successful in magic was his copy.
He was booking 200-300 shows per year, just because of his sales page. Soon, others took notice of his skills. He had become a highly-skilled direct response copywriter. So, others began to hire Jack to write copy for them. Copywriting definitely can increase sales.
His secret is writing copy just like you would speak to someone in person, with lots of passion. Keep reading for some more tips.
Types of Sales Copy
Have fun with it honestly have fun with it don't kill yourself trying to make every single piece of pre-launch content perfect. Don't kill yourself trying to tweak every single dial, so it hits every button you want. If you do, if you're doing launch videos, don't worry if you stumble now and then. Don't worry if the lighting's not as what you want, don't worry the audio is not as good as, you know, just get it done.
I am a huge fan of getting it done and this is a huge marketing tip to get it out the door because nobody knows until it's actually in the market. You just don't know you can be tweaking headlines, you could be tweaking headlines forever. Get it out there see what happens.
Marketing Your Course Online
Copy is not written, it's assembled. So the mind shift frees you from thinking like I got to compete with Stephen King or whoever. You know, compete as a writer. No, you're not a writer, you don't write copy. You are a project manager in charge of copy.
You're managing the development and creation of an asset that will produce marketing results for you. So that's how you want to think of the project, that's how you want to think of the process so you need a system: getting your mindset right, having some tools, and having a system from start to finish.
And the most important thing about that system is it has a deadline because nothing will get you off your butt and get your product launched better and more effectively than a deadline.
Grab our free Course Creation Blueprint download at https://handprintlegacy.com/ccb
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