How are you building a profitable business strategy? Some of you are thinking, “I already have my offer I know what I sell my course for.” However, there are so many more facets to the diamond treasure that is your offer.
We want to dive into that a little bit with you today. So stick with me. So we usually concentrate on what you are offering. Generally, people think of this course for this price and that's it. There's so much more involved in your offer than the name of it and the investment okay.
Profitable Business Strategy Model for Courses
Number one, as the one who is providing this offer, you need to know in the grand scheme of things in your whole product suite. Or know your whole handprint legacy cycle, as we call it in our business. You have to know, where does this offer fall in your business? What comes before it, what comes after it? What problem are people specifically needing to solve? You may think that's elementary well, it's not as elementary as you think. A lot of the people that I work with overlook this hugely. So we need to be thinking about what's the problem that they need to get solved?
How to Sell a High Ticket Offer
So how will their life be different? How are you going to solve their problem? How are you going to get them to sleep better at night? They will no longer be lying, awake, wondering what they're going to do to get this solution. So outlining all of those things in their words is crucial. The more you can talk to the people that are your right fit person, the better you're going to become aware of their words, and how they described their problems so that when you speak to them. They will know instinctively immediately that you understand.
Best Marketing Strategy
What would make your right fit person a Royal fan? I use Royal because we have a mastermind called Queens. This unpaid promoter of you and your program is someone who is just so in love with you and what you do for them. They just can't help but talk about you and say good about you and recommend you to everyone.
Like what would it take to get your right fit person to that point in this program? How will they become a natural fan, a Royal fan, and an unpaid promoter of this to other people? That's where the word-of-mouth power comes in. The more of those kinds of people that you have helping to spread the word, the less work you have to do in terms of spending on advertisements and the other things because you're getting a lot of word of mouth, people referencing you, and recommending you.
Join us for the upcoming Christian Marketing Masterclass.
This FREE training is right for you if:
✔️You have a message you know the world needs
✔️You currently have or want to have an online course or coaching program
✔️You need help growing your list, reaching your people and converting them to buyers and fans
We know #YourMessageMatters. We can help you get it to the world with integrity.
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