We're talking, today, about launching your course or your high ticket offer, and there is no right or wrong. Right there, let me say that again! There's no right or wrong launching. So if you are looking for the best way to launch a course, this is the post for you.
Course Launch Strategy
The best strategy is the one that connects you to your audience in an authentic way. There are so many ways to launch a course, but what is the best way?
Let's start with where you are finding and cultivating those connections with your right fit client. Just like you have to find the launch method that works for you, you've also got to find the social media platform that connects you to your people.
So, if your people are more corporate type people that you're reaching, then LinkedIn is the place to be. If they're homeschool moms, they're probably on Facebook and Instagram, or Pinterest. Right. You know? That's a part of launching too, is knowing which social media do I focus on to be able to reach these people who need what I have. Where are they hanging out?
Most Successful Online Course Creators
Successful Online Course Creators find needs that they can speak to, and create a course to share their unique message. Nancy Hand created a course on friendship. Here's why!
A study found that the average number of close confidence outside of family for people had dropped from three to two between 1985 and 2004. A newer study, that was done by Cigna, showed that it had dropped from three to one. This is something so personal that you can't send someone else to go make your friends for you.
It's like going to the dentist. If a third of the population lost all their teeth, we'd freak out. It's a big deal. Looking at the rise of loneliness, opioid use, shootings, disgruntled employees, bullying, etc, it's obvious we need a course on friendship.
So, just like there is no single way to launch, there are infinite possibilities for courses to teach.
Best Way to Launch a Course Online
Now, the secret to a successful launch is finding out what you enjoy and what works for you in your people.
A webinar might be what works for you. Perhaps, you would rather do a challenge, email launch, or a masterclass. All of those are totally fine. See what works for you. To be successful, we just keep testing and improving, and testing and improving.
Finding something that lights you up is key, though. If you don't enjoy it, you're not going to be as successful with that as something that you just light up over. Definitely get in touch with your list, your tribe, and your groups. But, choose to launch in a way that feels right for you. Find the social platform where your right fit clients hangs out.
The things that worked wonderful two years ago, might not work so well today because the world is such a different place. That's why it's so important to keep testing and keep innovating.
The most important thing is to connect with your people and make that launch happen.
Grab our free Course Creation Blueprint download at https://handprintlegacy.com/ccb
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