Have you considered affiliate marketing for your launch?
You've always dreamed of launching and just having those contacts and those people come flooding in asking for your thing. Today we're talking with somebody who knows how to make that magic happen. Matt McWilliams is our guest and he has been an affiliate launch manager for some of the biggest brands in the world.
This specific launch plan has to do with leveraging relationships. Let's find out more about affiliate marketing launches and what they can do for your course.
What is an Affiliate Launch?
Yep the concept's been around for thousands of years the visual always get is like ancient Rome and you know, so that I don't know whatever their names are they're walking around in their togas.
One of them says, “You know, hey, let me introduce you to my friend who runs a deli and the guy, the owner of the deli, he's like, dude you sent me business. Your next sandwich is free.”
That's affiliate marketing. All that changed in the last 25 years is that technology changed how we did it. So it's nothing new, it's just that we added technology to it and made it a little bit easier. We turned it into an actual business, we turned it into a profit, turned it into a line item on budgets, which is what we help people to do is to kind of make it such a big part of their business.
You know it truly it just becomes a part of their business yeah, they can't give it up.
Does Affiliate Marketing still Work in 2021?
Affiliate marketing absolutely does work, you just need to do it the right way. It requires a plan and building a good relationship with your affiliates.
Matt's number one tip is to start early. Don't reach out to people and say, “Hey, I'm launching next month do you want to be an affiliate?” It's too late.
People plan their calendars I know if you look at our promotional calendar. We recorded this episode in the middle of Q4, 2021. However, Our promotional calendar is booked through May of 2022. There's already some events on my calendar in July and October of next year, as well as actually November. I've only got a few open months in all of 2022 and we're still in 2021.
How to Set up an Affiliate Program
Planning is really what differentiates a hobbyist from a business owner. The business owner has that long-term vision, they have that long-term plan. I can remember when I was first starting it seemed amazing to me that people would plan out a year in advance. Yet, here I am a few years later and doing the same thing.
The second thing that every affiliate launch needs is the consistency and the mastery and the commitment. If you say you're going to do this, then do it even if that means that you're up late the night before to get it out on time. I think that's another one of those key things that set apart those who make it over that finish line from those who fall off along the side because they got discouraged.
Get Matt's promo plan for a successful affiliate launch: https://mattmcwilliams.com/promoplan
Listen to the full episode here: