Are you getting ready to launch your course? Have you considered incorporating some affiliate marketing for launch? Today we will look at affiliate marketing and technology for a launch with George Wansek.
What is an affiliate launch?
An affiliate is someone who says I will promote you, and any sale that I generate for you, then I get a commission from, so we're not increasing the price for those people to promote it. We're taking a piece of what we would have made as profit and paying them a commission for that sale that came in. And so generally, there's a special, unique link that you can share that will track those people's engagements and sales back to the person whose link it was so
that you can track all of that and keep track of it financially and things in the background.
What is an example of affiliate marketing for launch?
I've created part of the platform for course creators when they run my program would benefit from is a system. I’ve created a platform in
which they get one link, and that’s their link to use forever. They do not have to go and figure out what they need to do next because sometimes that's a challenge. So I create a page that is assigned to them in a way that I can control all the affiliate pages at once. So if I'm launching I'm going to wait for it to close with just a couple of clicks. I can control all of that content on all the affiliate pages. So for them, from their perspective, they have one link, and the actual advantage of that is that links can continue.
Technology for Course Launches
What I do is I keep the cookie but for about 180 days to incentivize the affiliate. Another thing that I do again, is keeping it simple if you're going to use tour affiliate and your raving fan to promote you. You want to reward them. So, offer a lifetime commission and subscription on whatever. Then, they
get ongoing revenues and it’s great.
Affiliates and tracking cookies are what we called this specific link to you that would track that sale or that engagement back to the one who referred them. So when he says a 180- day cookie, this is like 6 months, essentially. If anyone clicks through my link to George's site to buy anytime in the next six months, then that sale would be attributed to me. I could still earn the commission. When he says lifetime commissions, that means for as long as that person stays a client of his. So as long as that person continues, even if it's a membership like the monthly recurring revenue, I continue to receive commissions for the lifetime of that person remains a client.
How Do Affiliates Help Launch Your Course?
There are a lot of ways that you can prep for a launch. What I have done so far in the last couple of years, I haven't done many launches, but all of them have been affiliate launches. That is what has brought some results for me and what also has brought results. I think that sometimes we tend to forget is your best affiliate is the customers to whom you've brought results.
So, what I’m pretty proud of I have to say is through delivered results and I would go the extra mile. I mean, I heard last week at somebody was saying that I don't go the extra mile and go the extra five-mile. But I make sure that the people or the course creators, the entrepreneurs put their trust in my hands that I deliver and then they become affiliates. That is what I've done affiliate launches, and I've had great success with that and you realize that even with a small list and without ads without a lot of social presence. I don't have a lot of online social presence you can get great results if you have people that you trust what you do.
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