Why Create Adult Education Programs?
I was a labor and delivery nurse since I started in 2001. I just recently left the field. But, I taught prenatal classes for my hospital. I realized they just weren't working for so many patients because they couldn't fit it into their schedule. So I felt like more people needed to be able to get the classes.
I already had a blog, I started my website in 2005. So I just started doing more pregnancy content. It was really popular. And then I launched my prenatal class, it started as a book. Then, courses started to be a thing. So I build courses on family organization, parenting, and childbirth.
How to Create a Successful Evergreen Launch
I release a freebie that's associated with it, usually one to two months in advance of the first launch. So each of my courses has a freebie associated with it. Obviously, those continue after the initial launch. My Courses are evergreen, none of them have open-close type scenarios.
Then I mention it to my email list, and I try and prime them. But I've never honestly had the six-figure launch. It is like a slow boat and the boat just keeps going. It sells pretty well in the first launch, but then it continues to sell, which is what I really want. I want them to be available and for people to take them whenever. So the main thing is getting that freebie in place. Then also because I'm a content creator, I make videos and blog posts that are associated that are easily directed towards the course. Then I just continue that forever.
How to Drive Traffic for Sales
Currently, I am running just a few Pinterest ads, I have not had great luck with Facebook lately. I think it is because Facebook targeting pregnant women might be a little bit off because you have to catch them kind of at the right point. A lot of them probably target people who've already had a baby. So that's difficult. I have had the most luck running directly to the course versus the freebie.
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