the word perfect loosely, because as we know, as with everything in business, everything is a test. However, these are the things that statistics show that
you have a greater tendency, a greater chance for your sales page to convert if each of these things is present on your sales page.
What is a landing page?
You want to build the perfect sales page. So, what is the purpose of your sales page? The purpose of your sales page is not to sell your stuff. That sounds counterintuitive.
This is a guide on sales pages, aren't we supposed to sell our stuff? Yes and no. The purpose of your sales page is actually to give your prospective
client or customer all of the information that they need to make the best decision for them because if you are of the mind that you are here to help the people that you are created to serve, that means you're not here to help everyone.
Not everyone is your perfect right fit person, client, or customer. I don't want the wrong fit in my program or in my groups. It's going to upset the atmosphere of what we're doing, what we're trying to accomplish.
Why you need a landing page?
You might be thinking, I just have a product it doesn't matter who buys it. Then your purpose for your landing page may be just that. But for those of
us who have courses, especially if there's an in-person aspect to this, the purpose of our sales page is not only to sell but also to make sure that we get the
right people into our courses and programs. So we want to give them everything that they need on this sales page if not before. Perhaps in a
conversation, if not in the filtering that happens prior. We want to give them everything that they need on this sales page, to be able to make the best decision
about whether this is the right step for them or not.
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