Let's dive into the seven ways to sell an online program.
#1 Use Social Media Ads
The first one is using social media ads, such as Facebook ads. and Google ads. I know you've heard of them. A lot of us are scared of them but it doesn't take a lot to get started. If you can invest even $2 a day $5 per day, you can go ahead and start finding your people. Ads will get you in front of them quickly for your course or your program.
#2 Build an Audience on Social Media
The second way to sell an online program is through social media. If you're not talking about what you're doing on social media, people don't know what you're doing. So if you have a course for sale, it needs to be front and center on your social media. You should be sharing client wins. Make sure to share parts of the things that you teach on social media. You should be letting people know that this is your thing because if they don't know about it, they can't buy it and gain from it.
#3 Speak on Stages or Virtual Events
The third way to sell your programs online is through sponsoring or speaking at a summit. Use somebody else's stage or event to promote your program. This is a great way to get in front of new people. It's somewhere where you would be adding value as either a speaker or a sponsor to somebody else's summit event. In exchange for the opportunity, you can invite them to your program as well.
There are lots of different ins and outs around that a lot of us don't even think of this as a selling strategy. It very well can be heard well from it without ever having to use ads or organic just simply by the relationships that you build with other people who also serve people in your niche who are hosting summits and events and get invited to their stage.
#4 Host Your Own Event
The fourth way that you can sell an online program or course is by hosting your own event. We do this several times a year. We have Course Mastery Live in the spring and Legacy Live in the summer for marketing. There are lots of people out there who would love to know what you teach. They'd love to consume it in a three-day event. At that three-day event, you can invite them to come deeper and to spend more time with you through your course or your program. It's an amazing way to serve your people at a higher level and also invite them to more invite them to purchase your program.
#5 Offer as a Bonus to Someone Else's Program
Way number five is a bonus to somebody else's program. So who do you know that has another program related to yours not the same thing as yours but related to yours and your people would also be interested in that you could promote their program. Right often this is called a joint venture or an affiliate promotion.
You promote their program anyone who buys through your unique link for your promotion, you would get a commission from that sale or come back from that sale and then you can offer those people your program as a bonus incentive for joining the program that you're promoting. It works really, really well. We do this often a couple of times a year with certain people that we love it from like Jeff Walker and he's part of my formula. It's a really great way to be able to compliment others in your niche and get more of your horse out there as well.
#6 Affiliate Program to Sell an Online Program
There's also your own affiliate sales, you can invite people to be affiliates for you. You could also have people be a joint venture partner for you and essentially do the same thing for you. This is my number six, where you invite them to promote your thing to their people for a commission or a percentage of that sale. It works very, very well.
#7 Launch an Email Campaign
Here's number seven, this is my absolute favorite because it doesn't depend on anyone else. It doesn't depend on their algorithm. It doesn't depend on them sending for you or not sending or what they say or don't say. The best way that I believe to sell your program or your course is to the people who have raised their hands and said, I want you have what you offer. That is to your email list.
So, the best way that I believe to sell more of your courses is to nurture that relationship with your email list. Keep growing your email list. You're getting in front of people, they'll raise their hand and want to hear about your course or program or when it comes to open again.
If you have an email sequence, you have a template right there where all you have to do is tweak it and be able to put that kind of offer
amazing delivery. Get the transformation they're looking for, get the testimonials and be able to turn around and do it again. It just becomes an amazing system for continuing to grow your business through that list building.