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In the last post, I talked about content creation and curation and the importance of using both methods. If you've never tried curation let me try to convince you with these top 5 reasons you should curate content.
5. It's Not About Me
It is in my readers' best interest. If I truly care about providing the best content and resources for my audience, I will recommend the best, even if that means it's not me.
4. Great Art Deserves to be Shared
True art lovers love, admire, and recommend great art whether or not they ever receive personal benefit from their recommendations. If it's great stuff, it deserves to be shared. Period.
3. It's a Form of Networking
Curating content can create key relationships with others in my niche. When I correctly promote/recognize others' work they often take notice, and sometimes will reciprocate.
2. It Makes Great SEO Juice
When I link to other blogs and articles that are relevant to my niche/topic/expertise etc. it convinces the search engines that I am legitimately an authority in this field. This is one reason that some blogs with narrow topics grow faster. Their links all pertain to one or a couple of main topics, they're not hit and miss all over the topic board. This pushes them up in the organic searches for that topic. I could share these on social media, but I wouldn't benefit from SEO that way. When I publish it on my site it increases my chances of being found for that topic.
1. I Become the Expert
Content curation can help establish me as the guru in my field. You may think that this conflicts with the first point, but really, it doesn't. By serving my readers in the sharing of smart, engaging, relevant content from others, and commenting on that content, people will begin to “go to” my website or blog first to find content on the topic they are researching. People will regard me an authority, a go-to person for information in my field because I serve them by my collections of related content. My market will trust me and can come straight to me for the latest/best info on my niche instead of having to wade through multiple searches of results that they aren't sure are accurate or legitimate.
I get to be the glass through which my market views the important information elsewhere on the web giving me more opportunity to impact and influence my market. – A great benefit, but also a great responsibility.
What is your reason for curating content, if you do it, and if you don't do I'd love to know your reason for that as well. Join the discussion by leaving a comment below.