Podcast Listener Perception
I think the most important factor that any entrepreneur needs to keep in mind when you're communicating about your course, or your launch is that people are more interested in connection rather than perfection. They ought to know that there's a connection. That going into it that you are connecting with them. As a communicator, you need to learn to connect to your audience in a way that again builds that trust and likeability, but at the same time, you don't have to be perfect. You don't even have to say things perfectly you can make mistakes.
How do I keep my podcast listeners engaged?
Most people believe that you can't control what people think of you. Well, that's not a true statement.
We do have certain things within our control, and a study proved this because it looked at the factors that influence your listeners' perception of you. So what do they look for to see you as believable, as likable, as credible? The three areas were the words that you say, the sounds that come out of your mouth. So, that's both the sounds that you make like the elements of your voice and the sounds that you don't want to make those fillers those nasty fillers the um's the ah's all that kind of stuff.
Then the third one is the physical presence now which one do you think had the highest impact as far as influencing your listeners' perception of you?
The words that you say, and I believe that most people believe that's it's the words that you say, it's only 7%. So it's only 7% the influence is on your listener. The voice has a higher influence, which is 38%. Your physical presence is 55%. Now we're on an online platform and podcast people can't see your body they can't see your body language, but still have to factor in the fact that your body strength fuels the quality of your voice. So your voice can be impacted by your body, and your posture so your voice plays a huge role, especially on online platforms.