"Maybe if my personal faith wasn't so obvious I'd get more buyers."
"I've tried to sell my online course. It didn't work! I only made two sales.”
"Maybe (NAME) was right, and I shouldn't be doing this."
"Selling is so uncomfortable. Maybe I should just give it all away and forget making money."
Two sales with a list of 100 means you’re in the top ranks for sales conversions in the knowledge industry right now!
The truth is If you’re getting 2-3% conversion on your course or program offer, you have your messaging down, you ARE resonating with your people, you just need MORE people.
As is often the case in business, it’s a numbers game, and it’s hard to think by the numbers when your heart & emotions are tied so closely to your business. And people of faith often struggle with selling and marketing because we’ve been taught we “can’t charge” for things that help others or bring us joy.
Fast is worshipped today. Conformity is demanded, numbers are inflated and revenue is both a measuring stick and the prize. Your unique Flamingo Advantage® lies in creating an experience & learning environment that creates change for the client from the first impression through the sale, delivery, and graduation, regardless of your niche.
It's easy to find folks who promise that one course will make you millions overnight. It's easy to give in to the doubters and folks who mean well but don't have or understand YOUR calling.
My clients are building businesses that will impact millions and leave legacies worth talking about years after the millionaires are forgotten and the naysayers quieted.
I offer faith-based coaching to coaches, consultants and service providers creating programs that impact, not just teach; and systems that allow for continued list building, sales and growth in ways that align with God’s Word + modern marketplace strategy for long term growth.
After a decade of running two businesses in two countries in two languages, while coaching business owners, homeschooling 5 kids and publishing 10 best-sellers, I have mastered this process of leveraging unique and staying productive, relevant and effective.
You want to earn more money while working less so you can do & give more in the areas that are important to you without compromising your faith your family or your values: your next step may be one of my programs.
Message me on your favorite social and Let's chat.
And then there were Flamingos... Our Story:
Tap & Katie Hornor left all they had in the United States for a volunteer ministry opportunity overseas. Only to have their dreams pulled out for under them. The Hornors bounced back to build a business in their second language, among the fastest growing market demographic in the world, and then began teaching what they had learned to others.
For over a decade Tap and Katie blazed a trail for the homeschool movement in Latin America. With the invention of a the first Spanish language literature based curriculum method, the Hornors were the first in history to host an online summit for Spanish speaking home educators.
In addition to a full Prek- 6th grade curriculum at Lemonhass.com, Katie created 25 online courses during this time and self-published over 50 books (including The Flamingo Advantage™: How to Leverage Unique, Stay Relevant and Change the World and 9 other best-sellers).
Their inspirational transition from full-time donations funded missionaries to expat business owners began over 12 years ago at their kitchen table, working while balancing a baby on her lap. But flamingos never stay stuck in the mud for long...
In 2022, Katie was named one of the top 10 entrepreneurs to watch by Fox, NBC and CBS. Her Master's degree in Education and teaching experience in different fields has distinguished her as a leader in the world of online course and curriculum development.
Having studied under some of the biggest names in the speaker, influencer & online marketing space, Katie has been welcomed on the stages of Jeff Walker, Bari Baumgardner, Jessika Phillips and others. She has quickly become the go-to resource for her "experience first" and “business as worship” methods and mindset.
The key to their success begins with submitting all to the knowledge and leading of God as the Owner of their business, while embracing thier unique gifts, implementing systems, iteration and lots of fun.
Katie’s Bible-based strategies for mindset, marketing, program development and people experiences have set her up as one of the top Christian business coaches in the industry and she's helped clients double their income, let their spouses retire, follow their dreams, and create businesses they enjoy - all without compromising their faith or their values.
Tap & Katie currently serve their people from their home as expats in Campeche, Mexico. They manage their online businesses, local airbnb, and continued homeschool ministry while continuing the customized education of their five children (three of whom currently have roles in the business), and regularly exploring the haciendas of the Yucatan Peninsula.
Click the video below to learn the story behind the business name: Handprint Legacy.
"Doing exactly what God create you to do is your Best Worship."
The Hornor Family
The name Handprint Legacy™ represents the visual of physically creating something that will impact and instruct future generations, much like an ancient scroll, or handprint on the wall of a cave. Tap & Katie are passionate about leaving a legacy that tell the story of and gives the glory to God.
When Katie's book Faith Like Flamingos: The Christian Business Guide to Walking Out Your Faith in Bold Color became a best-seller in 2020, suddenly everyone began sending her flamingo photos and gifts. Every time a reader saw a flamingo they would think of Katie and her message of embacing your God-gifted uniqueness: your FLAMINGO ADVANTAGE™.
This continued to happen until they decided to embrace the flamingo and incorporate it into the brand. This decision was affirmed when in 2022 The Flamingo Advantage™: How to Leverage Unique, Stay Relevant and Change the World also became a best-seller, and the rest... is history.
The flower in her hair has also become a lovely piece of accidental branding, opening all kinds of doors and conversations for both business and ministry. But the flower is Katie's personal physical visual reminder whose she is and that her Creator delights in the way He made her to love colors and parties, confetti and fun, to love object lessons and all things unique.
One of her mottos is "Dress for a party everyday." But it's much more than "just a hair piece." It's her token of God's love. If you want the full story, check out the opening chapter of Faith Like Flamingos.
Our Mission is to raise up an army of believers in the marketplace who will reveal God’s glory through their work by embracing and leveraging their unique FLAMINGO ADVANTAGE® and their role in God’s story so that they can "do business as worship," embrace their "inner flamingo", create a lifestyle of joyful impact, confidently give the message they’ve been given, and change the world.
We do this by training faith-based coaches, consultants and service providers to scale their programs using our faith-based Flamingo Advantage® Framework to maximize the impact of their expertise by putting into practice biblical business growth principles, marketing, program development, and people first services.
Founders, President & CVO of Handprint Legacy
MS. Ed (Katie)
Assoc. Construction (Tap)
19 years married
17 years parents
17 years preaching (Tap)
15 years expats
12 years missionaries
12 years business owners
8 years business coach (Katie)
8 years author (Katie)
7 years baseball chaplain (Tap)
7 years with a flower (Katie)
6 years homeowners
2 years with a flamingo brand
Content Marketing Lead